Here it is just the fourth week of the 2016 – 2017 NFL season and the suspense over the halftime show has already been eradicated with the announcement that the headline act will be none other than Lady Gaga.
She assuredly deserves the nod, given that her pre-game rendition of the Star Spangled Banner in last year’s Super Bowl 50 in California could arguably be considered the G.O.A.T., with the possible exception of Whitney Houston’s 1991 performance.
Inexplicably, however, the NFL decided to include Coldplay, last year’s headliner, in what seems almost a do-over, given than they were definitely cold and stinking things up before they were rescued by the arrival of Beyoncé and Bruno Mars, as the warm-up act before the Lady of Gaga-ness takes centre stage.
Why the early announcement? Possibly to have the opportunity to promote viewership for as long as conceivably imaginable.
The Super Bowl last year, were the NFL abandoned its tradition of using Roman numerals to designate the edition of the game over concerns that no one would correctly interpret a solitary “L”, was the third most-watched Super Bowl in the fifty years it has been played. Viewership actually peaked during the halftime show as millions of viewers who do not give a hoot for gridiron tuned in to see the show.