Nike Exits Golf Equipment Line Woods Signs with Bridgestone

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After a reasonably competent return to competitive golf, Tiger Woods is setting his sights on the 2017 Masters at August, Georgia from April 6 to April 9 (7 April – 10 April this side of the line), although he is likely to make other appearances in the lead up to the first Major of the U.S. PGA 2016 – 2017 season.

There will be one major difference in Tiger 2.0, however, as he is abandoning the Nike brand of golf balls he has used and promoted for these many years.

It comes as something of a surprise, however that Woods is not switching to Titleist but to Bridgestone Golf, which has entered into a multiyear deal with Woods.

The main reason for the switch was not dissatisfaction with his previous equipment supplier, nor an offer too good to resist from Bridgestone, but rather the decision on the part of Nike to call time on the golf equipment business to concentrate on apparel.

Woods has been using Nike equipment exclusively since 2000 and no one who has ever watched golf to any extent will forget the 2005 Masters where Woods chipped in from off the green of the 16th hole of the final round, where the ball poised on the edge of the cup just long enough to supply a view of the Nike logo before toppling into the hole.

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