Ladbrokes Australia Bookmaker Review
Ladbrokes Now In Australia
Ladbrokes is the newest bookmaker in terms of when it was established in Australia. It established its foothold by purchasing Brisbane based Bookmaker.com.au early in 2012. Join Ladbrokes Today And Claim Your 300% Bonus Bet
The actual entity known as Ladbrokes, however, traces its origins to Victorian England, when it was very particular about whom it was willing to trade, limiting itself to the British aristocracy and the upper classes. It officially became known as Ladbrokes in 1902, when the firm moved from Worcestershire to London.
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More About Ladbrokes
In the 100 years plus since that move, it would be safe to assume that many lads have become broke as a result of this bookmaker, but despite the unfortunate choice of names, the company has thrived and adapted as they expanded their offerings to the huddled masses, claiming over 2,400 retail establishments in the UK and Ireland. What delayed their entry into Australia for so long is a matter of speculation, as Australian punters are generally considered a fertile market.
One historical anecdote for racing punters is that they had the unusual distinction of having a woman on-course representative, unheard of in those times, from 1919 until that woman, Mrs. Helen Vernet, died in 1956 at the age of 80. Join Ladbrokes Today And Claim Your 300% Bonus Bet
The most recently available full-year figures claim that Ladbrokes has 14,000 employees distributed throughout the world and revenues of over 1, 084 million pounds. They offer markets for all sports, finance, casino games, poker, bingo and even backgammon. If you want to have a punt regarding whether or not your neighbour’s dog will chase your other neighbour’s cat on Saturday morning at half past ten, Ladbrokes will probably accommodate you and then offer in-play speculation over whether or not the dog will catch the cat.
Switching our attention of thoroughbred racing now, here is a brief look at how Ladbrokes approaches the market.
Exclusively For New Members
- $50 First deposits are matched up to $150. Australian punters can use this bonus to place one bet, or they can spread it evenly over up to four bets. The main condition is that Ladbrokes stipulates that the odds must meet or exceed 1.50. Backing short-priced favourites is not permitted. So deposit $50 and bet with $200.00
- That bonus can be expanded to $400 if you set up your Ladbrokes betting privileges through Pro Group Racing Tips.
See the complete terms and conditions of this offer in order to understand it completely. It is, however, fairly straight forward, unlike some offers that require solicitors and a panel of judges to understand.
Ladbrokes Racing Bet Types
- Best of the Best-Dividends are the better of the three primary Australian totes or Top Fluc. Some limits on eligible races, time restraints and betting maximum apply.
- Fixed Price-Punters receive the odds at time of bet placement, regardless of what happens closer to the jump
- Mid Tote-Selected events pay dividends according to the second highest of the three main Aussie totes.
- Mid Tote +5%-A small bonus is paid on top of the dividend of the middle tote, applied to win dividends only.
- Nom Tote-Punter can select which tote price is used.
- Starting Price-The official bookmaker price on a runner, available for certain events.
- SPG-dividends on selected thoroughbred races are paid by the better of the fixed price at the time of the wager or the final fluctuation based.
- Best Tote or SP-Payouts based on the best odds of the totes or the official starting price.
- Top Fluc-Available up to 35 minutes before the scheduled start of selected races, pays the top betting fluctuation according to the Australian Price Network.
- Tope Tote-Certain races offer punters the ability to receive the best dividend of the three main totes.
- VIC Tote-Selected events will pay dividends according th the Victorian Tote.
For the most part, the above wager types are applicable to Win bets only. In some instances, Win and Each-Way wagers are permitted. Ladsbrokes has quite an array of bet types available on Place wagers. They also have some common and some unique variations on exotic wager types. The website is the best source for complete details on these.
Ladbrokes has a variety of racing promotions and free bets, similar to all bookmakers. Some of these are ongoing and some are specific to the event. One of these, for instance, offers a bet refund if a horse backed to win comes in second in the Magic Millions.
An ongoing promotion, Pick Your Own Odds, allows for a greater dividend for backing a winner by declaring the winning margin. Another offers the ability to select an entire field to have at least one galloper defeat the favourite. Finally, Daily Free Bets Challenge rewards members who are enrolled to win a free bet, up to a maximum of $1,000.
Other Ladbrokes Features
Ladbrokes InfoHub introduced in 2016 is a revolutionary product that will surely change your online betting behaviour. This amazing feature will help all sports and racing punters by giving them an assortment of information that is now online at Ladbrokes for all horse racing and sporting events - More information on Ladbrokes InfoHub here.
There is a mobile version of the well-conceived website that is specifically designed to be compatible with mobile devices. Those who do not mind using the small screen will find a version of the website that is optimised to be mobile friendly.
At this time, Ladbrokes will accept deposits from Visa and MasterCard, POLi and Neteller. They do charge dormant account fees, so those absent-minded punters who only come out for the big events need to keep this in mind. At this time, they are developing a form guide, which they will surely announce when available. This same is true for their Black Book service. Telephone betting is supported, but there is a $20 minimum wager requirement.
Ladbrokes is perhaps the oldest bookmaker in the Commonwealth. They are a little tardy to the party in Australia and the lack of certain features common to the other Australian bookmakers would tend to support this claim. Based on their revenue figures, they obviously know how to run a punting organisation, and their longevity does nothing to contradict this belief.
It may be their dependence on retail betting operations that has slowed their move into the Information Age, but regardless, they are a reputable firm, and it will be interesting to observe them as they continue to develop and evolve in the highly competitive arena that is Australian online wagering.