Ladbrokes Australia Bookmaker Review

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Historic Bookmaker Ladbrokes Now Operates In Australia

Ladbrokes is the newest bookmaker in terms of when it was established in Australia. It established its foothold by purchasing Brisbane-based early in 2012. Join Ladbrokes Today

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Ladbrokes is perhaps the oldest bookmaker in the Commonwealth. They are a little tardy to the party in Australia, and the lack of certain features common to the other Australian bookmakers would tend to support this claim. Based on their revenue figures, they obviously know how to run a punting organisation, and their longevity does nothing to contradict this belief. Join Ladbrokes Today

The actual entity known as Ladbrokes, however, traces its origins to 1886 in Victorian England, when it was very particular about whom it was willing to trade, limiting itself to the British aristocracy and the upper classes.

It officially became known as Ladbrokes in 1902, when the firm moved from Worcestershire to London.

It grew into a company that boasts 15,000 employees in five countries throughout the world. In Europe alone, they have more than 2,800 retail betting shops. It currently has 13 betting websites tailored to the countries that they service. Ladbrokes’ parent company, Ladbrokes Plc, has evolved into a huge, publicly listed company which trades on the London Stock Exchange—one of the global leaders in the betting industry.

After Ladbrokes bought, it launched its own bookmaking firm in Australia, officially launching in September 2013. Along the way, it acquired Australian bookmaker Betstar.

Like most bookmaking companies in the nation, it is regulated and licensed in the Northern Territory. Its offices, however, are in Brisbane, Melbourne, and Sydney.

With innovative features and its prioritising high-tech website development under the leadership of Garry Shannon, their technology chief, Ladbrokes looks to stay on the leading edge of the industry.

Fascinating Facts About Ladbrokes

In the 100 years plus since that move, it would be safe to assume that many lads have become broke as a result of this bookmaker, but despite the unfortunate choice of names, the company has thrived and adapted as they expanded their offerings to the huddled masses, claiming over 2,400 retail establishments in the UK and Ireland. What delayed their entry into Australia for so long is a matter of speculation, as Australian punters are generally considered a fertile market.

One historical anecdote for racing punters is that they had the unusual distinction of having a woman on-course representative, unheard of in those times, from 1919 until that woman, Mrs Helen Vernet, died in 1956 at the age of 80.

The most recently available full-year figures claim that Ladbrokes has over 15,000 employees distributed throughout the world and revenues of over 1,084 million pounds. They offer markets for all sports, finance, casino games, poker, bingo, and even backgammon. If you want to have a punt regarding whether or not your neighbour’s dog will chase your other neighbour’s cat on Saturday morning at half past ten, Ladbrokes will probably accommodate you and then offer in-play speculation over whether or not the dog will catch the cat.

Ladbrokes Mobile App

Ladbrokes General Betting Features

Sports Markets:

With deep markets in all the popular Australian sports and its roots in the UK, Ladbrokes is a sports bettor’s dream. They also feature American sports leagues and major world football (soccer) leagues. During both the Summer and the Winter Olympics, Ladbrokes makes it possible to bet on various events. Individual sports also feature heavily in Ladbrokes’ selections. Truly, their sports betting selections are so broad that they can serve as the single bookmaker for most fans.

Here is a list of just some of the many sports punters can bet on through Ladbrokes:

Team Sports:

  • Australian Rules
  • American Football
  • Major World Football Leagues
  • Basketball
  • Ice Hockey
  • Baseball
  • Volleyball
  • Futsal
  • League and Union Rugby
  • Gaelic Football

Individual Sports:

  • Cycling
  • Golf
  • Snooker
  • Surfing
  • Tennis
  • Boxing
  • Mixed Martial Arts
  • Motor Racing
  • Handball
  • Darts

Other Sports:

  • eSports
  • Harness Racing
  • Greyhound Racing
  • Olympic Sports

Ladbrokes Bets:

Not only can punters bet on various sports, but they can also bet on topics of keen public interest. These include:

  • Television Programs
  • News About Royalty
  • Music
  • Financial Developments
  • Entertainment
  • Current Affairs
  • Awards

Bet Quizzes:

Always on the cusp of a new betting innovation, Ladbrokes has added a fun quiz to the many choices punters enjoy. These quizzes feature questions one can answer with a simple ‘yes’ or’no’. These questions usually involve turning points in sports events or series, such as ‘will Queensland score the first goal?’ or ‘Will there be X number of penalties in this match?’ and other fun facts about upcoming events.

The betting giant continues to add new markets. If you don’t see your favourite sport or other interest, just wait a bit. They may just add it soon!

Thoroughbred Racing Coverage

Switching our attention to thoroughbred racing now, here is a brief look at how Ladbrokes approaches the market.

The minute you see Ladbrokes’ home page, you’ll see that the bookmaker is keen on Australian Thoroughbred racing. Even their logo sports a talking horse and what they call the ‘lads’, a group of horse betting punters.

Racing Features:

  • Pick Your Own Odds: One of the punters’ favourites among the Ladbrokes racing selections is their ‘Pick Your Own Odds’ feature. With Pick Your Own Odds, bettors can increase the odds by picking the margin your chosen horse will win by. Odds automatically update in real time. That way, you can take more risk when you choose a winning margin between one-half length and six-plus lengths. Lengths come in one-fourth length increments. With this feature, you have a chance to get the best odds possible
  • Favourite vs Field: Other punters swear by the ‘Favourite vs Field’ feature. This lets bettors match the whole field against the favourite horse in selected races.

Racing Perks:

  • Immediate Payout: In horse racing, Ladbrokes pay punters their winnings immediately. Their commitment to earning the loyalty of racing fans has made the bookmaker one of the horse bettors’ favourites.
  • Pay On Interim Dividends: This feature rewards racing punters in case of a protest. The bookmaker pays out on not only the official winner, but also the interim winner if there is a protest that has been upheld.
  • Outstanding Racing Interface: Ladbrokes makes good on its commitment to racing punters with a user-friendly interface that even a beginner can get the hang of quickly. Easy to understand, bettors can find all the horse racing meetings they want to bet on, as well as the individual race they want. With its easy navigation in the racing part of the website, punters can choose the most suitable bet easily. When you choose a venue, the site displays all of the next races at that racecourse along with the race time. The race time updates in real time, so you won’t need to reload.
  • Form Guides: Ladbrokes provides form guides for each of its races. You can even combine your racing wagers with sports bets on the same slip.

Ladbrokes Racing Bet Types

  • Best-Dividends: Dividends are the better of the three primary Australian totes or Top Fluc. Some limits on eligible races, time restraints and betting maximum apply.
  • Fixed Price: Punters receive the odds at the time of their bet placement, regardless of what happens closer to the jump.
  • Mid Tote: Selected events pay dividends according to the second highest of the three main Aussie totes.
  • Nom Tote: Punters can select which tote price is used.
  • Starting Price: The official bookmaker price on a runner, available only for certain events.
  • SPG: dividends on selected thoroughbred races are paid by the better of the fixed price at the time of the wager or the final fluctuation based.
  • Best Tote or SP: Payouts based on the best odds of the totes or the official starting price.
  • Top Fluc: Available up to 35 minutes before the scheduled start of selected races, pays the top betting fluctuation according to the Australian Price Network.
  • Top Tote: Certain races offer punters the ability to receive the best dividend of the three main totes.
  • VIC Tote: Selected events will pay dividends according to the Victorian Tote.

For the most part, the above wager types are applicable to Win bets only. In some instances, Win and Each-Way wagers are permitted. Ladbrokes has quite an array of bet types available on Place wagers. They also have some common and some unique variations on exotic wager types. The website is the best source for complete details on these.

Most days, Ladbrokes makes Win, Place, Exacta, Each Way, Trifecta, Quadrella, Quinella, and First Four waters available for bettors.

Ladbrokes’ Online & Mobile Features

Ladbrokes InfoHub introduced in 2016 is a revolutionary product that will surely change your online betting behaviour. This amazing feature will help all sports and racing punters by giving them an assortment of information that is now online at Ladbrokes for all horse racing and sporting events - More information on Ladbrokes InfoHub here.

There is a mobile version of the well-conceived website that is specifically designed to be compatible with mobile devices. Those who do not mind using the small screen will find a version of the website that is optimised to be mobile friendly.

Ladbrokes also offers Aussie punters with Androids, iPhones or iPads one of the nation’s finest betting apps. The app features easy navigation with all the features you’ve come to expect on the desktop version. The left-hand menu has all the main links you’ll need to select your bet, while the betting slip is on the right-hand side. Consistent with its commitment to leading-edge technology, Ladbrokes updates the app often to make it even easier for customers to use.

Downloads are easy for iPhones and iPads—just a simple install from the device’s App Store. It’s a little more difficult for the Android app, since Google Play doesn’t offer it in its app store. You can, however, download it from the Ladbrokes website itself.

At this time, Ladbrokes will accept deposits from Visa and MasterCard, POLi and Neteller. They do charge dormant account fees, so those absent-minded punters who only come out for the big events need to keep this in mind. At this time, they are developing a form guide, which they will surely announce when available. This same is true for their Black Book service. Telephone betting is supported, but there is a $20 minimum wager requirement.


Ladbrokes’ reputation as ‘Australia’s most innovative bookmaker’ keeps their developers on their toes to keep their interface on the cutting edge of the Aussie betting industry. Their online experience, therefore, is second to none in the country.

Unlike some global bookmakers who have Australian subsidiaries, Ladbrokes customises their website and software for the Australian market to give Aussie users a fabulous user experience. Promotions and upcoming events are easy to find, and bets are easy to make.

With quick-loading webpages, intuitive design, and many dynamic features that update in real time, Ladbrokes keeps their site on the cutting edge.

Navigation Menu

Similar to that on, Ladbrokes’ navigation menu has four sections: Racing, Sports, Novelty, and Promotions. This makes it easy for punters to find the exact event they want.

Ladbrokes places the sports navigation panel on the left-hand side of their homepage. To the right of every sport, you’ll find the number of active markets in that sport. They provide quick links to the most popular Australian markets on top of the left panel.

As a bookmaker that specialises in racing, Ladbrokes makes the racing section exceptionally user-friendly. Users can find horse racing meetings quickly, as well as individual races on each racing card.

Also, since many racing bettors want to switch from Thoroughbred racing to greyhound or harness racing, Ladbrokes makes it easy to navigate to and from these selections.

Odds & Markets Display

When you choose a sport, such as football, the site displays all the major sub-markets—such as the well-known European leagues--in the left-hand column. The entire list of fixtures and leagues, including lesser-known ones, shows in the main column. When you choose a fixture, the odds will show in the main column, while related sub-categories will display in the left-hand column. This intuitive display allows punters to navigate seamlessly through all the sports markets.‚Äč

Betting Slip

Loaded with features, the Ladbrokes betting slip displays at the top of your screen each time you add a selection. When you want to look at other markets, you can minimise the slip if you choose. To enter the amount of your bet, you can enter either the amount you want to win or the stake amount. If you enter the amount you’d like to win, the site will calculate the stake amount automatically. If there are multiple betting options, they will show at the bottom of the betting slip. These options list every possible combination of all the items in your slip.

If there are promotions available for any of your selections, they will display beside the odds and on your betting slip.

Updated Account Information At Your Fingertips

Easy to use and navigate, Ladbrokes’ account information provides you with all the updated details on your personal account.

Commitment to Responsible Gambling

Ladbrokes commits itself to responsible gambling through providing ways for customers to set deposit limits, exclude themselves from betting with the platform, providing information about responsible gambling to its customers, and training their staff to refer at-risk customers to support services and counselling, and excluding minors from using the site.

Get Betting with Ladbrokes

To bet with Ladbrokes, you need to create an account and deposit your initial funds. This quick, easy process can get you up to speed quickly so you can get in on all the Ladbrokes action. Here are some membership features to familiarise yourself with before you join:

Membership Features

  • Deposits: You can deposit funds in your account with a bank transfer, Visa, MasterCard, BPAY, PayPal, e-wallets, Cash-in, Flexepin, or POLi. Thanks to their credit card verification process, deposits you make with your credit cards stay secure.
  • Withdrawals: You can withdraw funds with a bank transfer or with your Ladbrokes debit card, or with PayPal. In most cases, you must withdraw your winnings by the same method by which you deposited it. Just click on ‘My Account,’ and then look for the ‘Banking and Transactions’ menu item. Choose your withdrawal method from the list. Note, however, that various withdrawal methods differ in their transaction limits and processing times.
  • Transaction Fees: Ladbrokes doesn’t charge for transactions; however, they may charge you a fee if you deposit or withdraw funds without placing a bet.
  • Website Languages: Ladbrokes’ Australian website is only available in English.
  • Currencies Accepted: The site only accepts Australian currency (AUD).
  • Odds Format: Decimal
  • Minimum Deposit: $10
  • Minimum Bet: $20 for phone bets; $0.50 for online bets
  • Maximum Payout: This number varies with the sport, but ranges from $10,000 to $50,000 per day for each sport. For horse racing, the win limit varies by the bet type and venue, but tops at $300,000.
  • Deposit Turnover Requirements: 1x
  • Bookmaker Margin: Ladbrokes is a bit higher than the median margin at 5.5%. The median margin in Australia is currently 5.2%. Many punters, though, believe that the perks and convenience that Ladbrokes offers more than makeup for the difference.
  • Number Of Markets: Ladbrokes’ current average is 61 markets—the same as the median for bookmakers across the country.
  • Forbidden Betting Jurisdictions: People in the United States cannot bet on Ladbrokes’ site, though they can view it, unlike many bookmakers’ sites. That way, if people in the US have an upcoming holiday or work-related trip to Australia, they can preview various sporting events they can bet on while they’re there. Other jurisdictions that are restricted include people who are physically present in Hong Kong, who cannot place racing or sports bets. Additionally, only residents of Australia and New Zealand can make sports wagers.
  • Mobile Betting: Punters can access a mobile version of the Ladbrokes site on their mobile devices and smartphones.
  • Identity Verification: Residents of Australia can submit information from their passport (Australian passports only), their driver’s license, tax file number, Medicare card, or other government-issued documents online to verify their identity. People who cannot verify online can send certified copies of the required identification papers by regular mail to Ladbrokes to verify their identity.
  • Credit Card Deposits: People who deposit using a credit card must provide a photocopy of both sides of the card they wish to use. Punters can submit their photos or scans via email to [email protected] together with their username. They only need the first six and last four numbers on your credit card, the cardholder name listed on the card, and the card’s expiry date. For security purposes, they advise users to cover the middle part of the credit card number and the CCV code on the back (the three-digit number near the signature) with a piece of paper or opaque tape.
  • Dormant Account Fees: If your account isn’t active after six months, Ladbrokes may debit your account $25 for an account management fees.
  • Daily Sports and Racing Tips: On its blog, Ladbrokes provides daily updates and tips on upcoming events. A separate blog post for both sports and racing allows Ladbrokes to double down on information to help punters place sensible bets.
  • Simplicity: One of Ladbrokes’ most distinctive advantages is its ease of use. The company makes it easy to deposit and withdraw funds, as well as to use all the functions on the website.
  • Rapid, Easy Payment: Ladbrokes makes it easy for punters to withdraw their winnings, unlike many bookmakers. Its reputation as a quick payer has made it one of the top bookmakers in the country within a short time.
  • Cash In Feature: Punters can deposit cash funds into their Ladbrokes account in person at many newsagents throughout Australia.
  • Live Event Betting: To bet on live events, you must place your bets by phone. In Australia, the Interactive Gambling Act prohibits live online betting. To make it easy for punters to see all the live events they can bet on, Ladbrokes has a live event webpage with quick links to available markets and the live betting line phone number at the top of the page for convenience.  

Advantages Of Betting With Ladbrokes

Contact Ladbrokes

Ladbrokes has one of the finest customer support teams in the industry. The staff is friendly, helpful, and available seven days a week by phone. They also have a 24/7 betting line for each of the jurisdictions in which they operate.

The company provides a live online chat to answer questions that pop up when you’re using the site. If you prefer email support, you can also contact them through email. If you want to contact them in person, you must call ahead for an appointment.

You can also access their popular ‘How To’ section from the top menu, as well as a frequently asked questions page to give punters information about how to operate various features on the website.

Finally, you can submit an inquiry or a support ticket on their website with only one click if you’re having technical or other support issues that require more work than a quick tweak.

Here Is Ladbrokes’ Contact Information:

  • Phone number: (24/7): 1300 523 276
  • Betting line: 1800 523 276
  • Email: [email protected]
  • International betting line: +61 7 3350 0781
  • International customer support: +61 7 3350 0782
  • Address: 461-473 Lutwyche Road, Lutwyche, QLD, 4030

It may be their dependence on retail betting operations that has slowed their move into the Information Age, but regardless, Ladbrokes is a reputable firm, and it will be interesting to observe them as they continue to develop and evolve in the highly competitive arena that marks Australian online wagering.

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