Neds Bookmaker Review
For the past several years, Australian born and bred bookmakers were being swallowed by the big internationals, the result being that it seemed as though the choices were diminishing and the offerings began to look like plain vanilla. Click Here To Join Neds
That changed, temporarily at least, when the new Aussie bookmaker Neds launched at the beginning of October 2017.
Neds.com.au seems likes a welcome addition and actually represents an expansion, rather than a shrinking, of bookmaker choices.
The main driving force behind the debut of Neds is Dean Shannon, a name that will be familiar to some as the creator of Bookmaker.com.au that eventually was assimilated by Ladbrokes.
There is no real track record by which to evaluate Neds at this point, but in the competitive environment of Australian online bookmakers, combined with government regulation; it is hard to imagine someone of Shannon’s pedigree doing anything less than a bang up job.
Time will tell, of course and there is no way of knowing if Neds was created to provide it funders with an attractive profit at some future time, but for now, here is a brief look at Neds and what it brings to the crowded online bookie marketplace.
Most of the information that follows has been gleaned directly from the Neds website. We watched some Neds telly adverts, but there was little in the way of information, other than the catch phrase, “Neds. It’s time to bet,” accompanied by a snippet of Irish rock band Thin Lizzy’s “The Boys are Back in Town,” a song from the mid-70s that we had hoped was permanently behind us.
They obviously felt no need to reinvent the wheel here. The ubiquitous and effective three-column layout continues to function. Neds, if anything, has gone the direction of simplification, a welcome departure from websites such as Ladbrokes and Sportsbet that have every available pixel on the screen doing something.
By contrast, on our monitor, at times, it almost seemed like the page had not loaded completely. At no time did we feel at any risk of accidentally clicking on a link that would necessitate navigating back to a previously viewed page in order to have another go at our intended target.
Some might object to the orange colour that Neds has adopted as a signature hue, but we ourselves, cranky as we can be at times, did not find it objectionable to any degree. The rest of the colour scheme is predominantly whites and greys, which we found relaxing compared to some sites where colour is employed to an excessive, distracting degree.
The left column is devoted to several large banners that offer simple selections, such as Sports, Racing, Promotions, etc. Markets are displayed in the center.
Like the rest of the site, the betslip on the right side of the screen is simple, unobtrusive and easily hidden to make more room for the markets display, or left open to easily build multis. There is a calculating function to show potential dividends for any given stake. Some bookies do not have this, and for the life of us, we cannot understand why.
We spent some time poking about the other pages of the website and found vast troves of clear, concise information that was not obfuscated by jargon. Even the terms and conditions made sense to us, something we can seldom say about other bookmakers. Neds has lawyers who speak English, rather than Legalish.
Neds Mobile Wagering
Neds has mobile apps for iOS, Android and Windows. We ourselves are Android users and were a little dismayed to find that Neds requires Android 4.4 or later. We have only recently embraced the modern technology of cellphones that do all the thinking for us, but our proficiency to this pint consists mainly of the discovery that we can use the bloody things to ignore other people without seeming too rude.
We did find it no problem to navigate the Neds site from mobile browsers, in this instance, Chrome and Firefox. With other bookmakers, we have found this preferable, since we do not have to grant an app intrusive privileges into our private lives and we do not have to devote phone storage space either. This route is easy to follow on Neds, largely because of the earlier observation that the website is uncluttered.
Neds has recently introduced a new functionality to their wagering portal that they have named the Neds Punters Toolbox.
There are four new features that give punters more control over their wagers and below, we describe each one of them briefly in the hopes of providing some useful edge to racing punters.
This information come directly from the Neds website and while bookmakers constantly innovate, the initial response, as of late October 2018, indicates that Neds may have come up with race punting tools that have good usefulness.
It is worth mentioning that as with any bookmaker service, it is worth the effort, in advance of placing a wager, to gain a solid grasp of the terms and conditions associated with any particular aspect of a bookmaker’s operation.
That is, know the rules before you get in the game.
This first Neds Punters toolbox feature is called Fluc Up. Using it, a punter has five minutes after placing a bet on a Thoroughbred race declared eligible by Neds to lock in higher odds in a market that is fluctuating rapidly, as is often the case in the minutes leading up to the jump.
The Fluc Up tool has a countdown timer that shows the minutes and seconds left to lock in a higher price if the horse selected drifts out.
Even if the selected runner shortens during the five-minute period, if it went out during that period, the punter will receive the next highest price above the quote listed when the bet was placed.
The Neds website discloses that Fluc Up is available on all Australian and NZ gallops, trots and dog races.
The important limitation, for some, is that the maximum stake limit for the Fluc Up tool is $500.
Back Up is a second chance product that will refund a punter’s stake if a runner for a fixed win bet finishes second to an alternate selection.
After a first selection is made, clicking on the Backup button will enable a second selection. The second selection is shown in blue beneath the primary selection.
Any acceptable stake can be used, but the refund is limited to $500. Like Fluc Up, any Australian and NZ racing code event is eligible.
Backup is basically two bets for one, but if the first selection on a win bet does not finish second to the backup selection, the offer is not applicable.
This tool permits punters to cancel any single and fixed win bet on eligible races after the race has jumped.
Unlike the first two tools, Jump Off is only available on races for which the Jump Off icon is displayed. The icon is shown above the race field in the My Bets This Race module.
Those punters whose reactions are slow might appreciate the tool for staying races, but the young and quick could use it for sprints.
A gauge in the My Bets This Race module shows how much time is left during which to cancel a bet.
Stakes are returned to the punter as soon as the race result is officially settled.
The tool is limited to one use per day and the maximum bet limit is $500. It cannot be used on races staked with bonus bets.
We could see Jump Off possibly leading to some regrets in instances where a punter cancels a bet, only to have the horse win.
This final tool of the Neds Punters Toolbox allows punters to increase their odds, unlike similar promotions from other bookies where the odds remain as quoted, but the punter’s stake is increased.
Like the other tools, it is for fixed win bets. Punters can check boosted bets on the bet slip and the bet statement, which shows the original odds and the boosted odds.
This tool has a higher maximum bet amount, $1,000 versus $500. It may be the easiest tool to use. A click of the Price Boost icon, when it is present, shows the higher odds. Next, a stake is input and after the punter verifies the bet slip reflects his/her wishes, a Confirm button places the bet.
Neds Odds and Margins
A new bookmaker seeking to establish market share will often offer some good odds bargains. Neds is no exception. We would not go so far as to say Neds is universally superior, but in a brief survey of racing an sports, we sometimes found quotes as much as five cents better than some of the more established agencies. This will not last forever, so it might be suggested to enjoy it while it lasts.
We regret to inform that we have no insight regarding Neds margins. It would surprise us thoroughly to discover that Neds was not aligned closely with its competitors. After Neds has been up and running for a time, margins will become apparent.
Neds Functional Details
We found Neds to have adequate funding and withdrawal methods. The simplest by far seems to be a Neds affinity card that facilitates deposits and withdrawals and has become many punters’ preferred method for banking with any number of bookmakers. There are options for Visa, MasterCard, PayPal and several others, including direct bank transfer.
Neds only accepts Australian currency and as best we could determine, English is the only supported language, which should not surprise anyone, as Neds promotes the fact that it is Australian owned and operated.
Given the experience of founder Dean Shannon and the team of experts from the various realms of online commerce he has assembled, it seems as though Neds might find a niche that is conducive to success.
So long as they financial backing is sufficient to go against the big internationals, every indication we have seen at this early stage is that Neds can become solidly ensconced in the online bookmaker marketplace and introduce some much needed variety and competition.
We admit to having been fans of Bookmaker.com back in the day, but we have tried to inject this review with a semblance, at least, of objectivity and unless we find some glaring deficiency in the Neds agency that has yet to come to light, we harbour no reservations about giving them an endorsement for punters who approach the game casually, or for the more ardent punter who would like another option.