Tom Waterhouse Bookmaker Review

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Tom Waterhouse is now William Hill. His site www.tomwaterhouse.com.au has now been decommissioned since his merger with William Hill.

Just as the big fish eat the little fish, there has been a certain amount of consolidation concerning Australian bookmakers over the past several years.

Some larger foreign concerns that have moved into the Australian market through the acquisition route, a much simpler way to gain a foothold, since purchasing a local bookmaking agency circumvents the necessity of convincing the licensing authorities to grant permission to a new agency. Join Tom Waterhouse Here And Claim Your $250 Bonus Bet

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In some instances, however, the big fish permits the smaller fish to retain its identity, as is the case with William Hill, acquired the Tom Waterhouse operation in 2013, yet still operates it as a separate identity, albeit with identical markets and odds.

We propose to have a glimpse at the Tom Waterhouse agency, and to provide some details as to the inner workings of this William Hill subsidiary.

Of course, for Australian punters, the Waterhouse name has a certain allure, for obvious reasons. William “Big Bill” is often considered the patriarch who got it all started, but it was his father, licensed in 1898, who deserves that distinction. Big Bill actually seemed headed down a different path, a far less reputable one than that of bookmaker, if the reader will forgive yet another attorney joke, when he practiced as a barrister for a brief time, after having clerked for his father beginning in 1938.

Grandson Tom, therefore, is actually the fourth generation to be involved in bookmaking and he brought a modern approach that expanded the operation beyond racing and into every aspect of online wagering. Moreover, he seems to have inherited the boldness of his predecessors in the family tree.

His has even seemingly inherited the ability to tweak the noses of the authorities in a similar fashion, although the allegation of his tipping his mates about his mum’s horse More Joyous just prior to the All Aged Stakes lacks the magnitude of his dad and grandpa’s audacity displayed in another infamous incident in horse racing history.

Origins Of the Tom Waterhouse Bookmaker

This agency was granted its license in 2011 by the Northern Territory. The primary clientele was big time punters with the backing and willingness to place wagers of $1,000 and beyond. In 2013, William Hill, having recently concluded its acquisition of another homegrown agency, Sportingbet, took control of the Waterhouse operation by paying something in the vicinity of $30 million in their ongoing effort to earn a larger share of the lucrative Australian gambling market. Join Tom Waterhouse Here And Claim Your $250 Bonus Bet

During the brief period after receiving a license from Northern Territory and the purchase of the agency by William Hill, Tom Waterhouse used the media exposure he obtained by being a television racing commentator to promote his agency’s interests, a practice that did not endear him to the rank and file of Aussie punters, or the man on the street for that matter.

Details Of The Agency

One criterion by which all bookmakers are judged is the sign-up bonus they offer to new customers. Tom Waterhouse offers a matching bet that can be as high as $250 that comes into play after a client has placed at least one bet.

Tom Waterhouse allows this bonus bet to be used for any market, compared to some other agencies that stipulate that it must be used for racing markets only. If there are any of the other typical terms and conditions frequently associated with bonus offers, such as a minimum odds requirement, the website does not make that as obvious as do some others. Of course, it will be necessary to determine if your location is eligible to participate in a promotion of this sort, and be aware that offers such as these change frequently, so what applies today may not be true tomorrow.

Funding Methods

Waterhouse accepts Visa and MasterCard credit cards, personal cheques, and bank transfers, Skrill, BPAY and POLi for funding accounts. Interestingly, punters can withdraw money via PayPal, but not deposit it. Bank transfer, Skrill and BPAY are the other withdrawal options.

Compared to some of the other online agencies, Waterhouse is a bit limited regarding banking options, but not glaringly so. The only currency they accept is the Australian dollar, and minimum deposit amounts range from zero to $50.

Minimum Wagers

Tom Waterhouse has incentives for punters who use online wagering rather than over the telephone betting. It is possible to wager online for amounts as low as a cent. Phoning in increases that to $20 for sports and $50 for racing.

The turnover requirement for actual deposits or any bonus funds is 1x. Dormant account fees and transaction fees are zero, and since bookmakers are already proficient at taking punter money, it is only fitting that this is so.

Tom Waterhouse Margins

The average margin for the agency is 5.1 percent, a bit beyond the majority of bookmakers that come in around 4.9 percent. Someone who intends to place a lot of wagers should naturally seek the lowest possible margin; however, keep in mind the minor variance in margin might be superseded by better odds, so it pays to compare those factors in order to find the best possible solution.

Wagering Platform

Waterhouse is no slouch in this department. The racing interface offers about all anyone could ask, including the ability to easily toggle between a selected race and upcoming races. The colour scheme is basic, which is a good thing, and the website does not seem to distract the attention with annoying animated graphics. Mobile versions of the website, along with platform specific mobile applications for Android and Apple devices mesh well with the main platform, making it easy for example, to place punts on the main website, and then check or modify from a smartphone.

Summary

Tom Waterhouse makes it possible to participate in online wagering with one of the lowest costs of access, due to the low minimum wagers and low turnover requirements. There are more than enough markets, bet types and the other features, such as tips and form, to maintain the attention of any punter.

The limited, by comparison at any rate, banking methods, might be detrimental to some, and others might prefer a bookmaker with more promotions, but the online bookmaking business is a fluid dynamic that changes constantly, so an occasion look at the website is a worthwhile exercise, and using Tom Waterhouse for an agency presents no really fatal flaws.

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