William Hill Australia Bookmaker Review

William Hill Bookmakers now based in Australia

William Hill Bookmaker - Two Joining Bonuses To Choose From

Famed UK bookmaker William Hill has entered the betting world in Australia with its Northern Territory-based affiliate, William Hill Australia. That gives Aussie punters yet another choice in the wide range of bookmakers throughout the country.

William Hill Bonus Bet

Join William Hill Australia – Two Joining Bonuses to choose from 1. 400% Deposit Bonus - Deposit $50 Bet With $250.00 or 2. $502 First Deposit Matched

The company, like a lot of its competitors, applied for its licence in the Northern Territory. The Territory’s bookmaking licencing fees are the cheapest in the country.

Punters who desire to patronise local businesses should take a look at William Hill. This fine online bookmaker limits its clientele to residents in Australia and New Zealand, provides support in English only and trades in the Australian dollar only.

William Hill customers from New Zealand can join, but they cannot open their accounts with New Zealand dollars. NZ customers will need to open their accounts in another currency. Australian dollars are the best option, although they do offer other major currencies.

Punters from the United States, the United Kingdom, Italy, or Spain cannot even get into the Williamhill.com.au website. When they try to enter, the site prompts them to click on the icon for their respective countries to try their luck in the company’s country-specific website.

An Australian-managed subsidiary of a UK company so large that it is one of the London Stock Exchange listings, William Hill is a major player in the world betting scene. The parent company and its subsidiaries employ over 18,500 people worldwide. The company offers a comprehensive range of betting options, including live event betting where legal.

The company offers more than the traditional racing and sports betting. It also gives punters the opportunity to test their luck on William Hill’s online casino, on bingo, poker, and even to participate in Las Vegas gaming. In some locations, bettors can bet on certain countries’ financial markets.

William Hill Australia: Its History

One of the most prestigious betting houses in the UK, William Hill actually started out as an illegal operation at its founding in 1934.

Since then, it changed hands several times. In 1971, Sears Holdings purchased the company, holding onto it until 1988, when Grand Metropolitan took over the reins. Nomura, a Japanese company, purchased the company in 1997. It held onto the company until William Hill made its 2002 debut on the London Stock Exchange.

It now holds a one-fourth share in the UK and Irish betting markets. In 2008, William Hill opened up shop in Australia. It added Aussie bookmakers Tom Waterhouse and Centrebet. By 2014, the company’s overall holdings had an operating revenue of £1.61 billion, with a profit of £206 billion.

William Hill Australia Invests in Australian Sport

William Hill has become a familiar name to Australian punting. It invests heavily in TV advertising, sponsors numerous sporting events and has a wildly popular promotions in the form of its AFL – the Pick the Ladder competition for those punters whose tastes lean towards the AFL.

William Hill’s Wide Range of Sports Betting Choices

William Hill gives its customers a huge range of sports that they can bet on, both before the match starts and during the match. Its Australian site, however, makes live betting available only by phone, given the country’s strict legislation passed to regulate gambling.

The bookmaker covers all of Australia’s favourite sports leagues, including the A-League, the AFL, the NRL, and the Super League. Its huge range of horse and greyhound races makes William Hill one of the most popular betting sites in the country. Not only does it cover Aussie sports, but it also covers leagues popular in other countries, such as North America’s NBA, NFL, MLB, and the NHL.

It covers the European football leagues, the Champions League, and the English Premier League. One of the bookmaker’s trademark offerings is its wide selection of more obscure tournaments and sports leagues for fans to bet on.

William Hill Australia’s Speciality

In Thoroughbred Race Betting With all due respect to the footy crowd, this is a Thoroughbred horse racing site, so we will focus, for the most part, on the features and benefits of William Hill from the perspective of the racing punter.

We will, however, discuss the merits of betting with the company on other sports as well. They do, after all, offer markets that cover almost any sport that is contested almost anywhere. Even racers might want to take a look at the offerings for the upcoming Sochi Winter Games, but we will leave that up to you.

William Hill Australia Racing Specifics

We will take a moment to examine some racing promotions. Some of these are ongoing and others are tailored to a specific event. But, there is always something to be had and since everyone loves a bonus, here they are. Claim Your Bonus up to $502.00

An upcoming one-off promotion is a 20 percent quaddie bonus on Magic Millions Day. A winning quaddie selection will earn an extra 20 percent bonus.

William Hill will run other similar promotions for other noteworthy events throughout the racing season, so it pays to check the website with some regularity.

Ongoing promotions include a Protest Pay Up, where a winner that is disqualified due to a successful protest still pays the dividend, which is available on all Australian Thoroughbred races, and there is also a free bet promotion for new members.

The website will supply complete details regarding rules and regulations for any promotion. Much to William Hill’s credit, it does not necessitate the advice of a solicitor to understand these. No legalese, just plain English.

Special Promotions and Ways to Bet on Racing

As a company whose specialty is Thoroughbred racing, William Hill meets all of racing punters’ expectations with its wide range of betting choices and perks. They include:

Premium Price: The company’s over-the-odds prices during promotions attract bettors with a better chance to win more money.

First Past the Post: William Hill pays punters within 60 seconds of the interim dividends for not only Australian Thoroughbred, but harness racing bettors as well. Even if a protest occurs, customers still will receive their winnings.

Best Tote: A unique and simple aspect to William Hill, every Australian Thoroughbred race winning bet pays the best of the TATTS, NSW and VIC TABs, so you always get the best price for your winning selections. William Hill makes this option available for all the country’s metropolitan Thoroughbred races.

Best Odds: Guarantees the best odds of Win and Win and Place bets. Dividends are determined by the better of the Starting Price odds and the Win dividend of the punter-selected TAB board. There are some conditions regarding Place wagers, so consult the website for full details.

Getoutski: A William Hill innovation, this bet type is limited to Thoroughbred racing wagers placed online. The broad brush strokes are that picking the winners of four designated William Hill races offers the chance for a windfall payday.

Fav 4: Essentially a compilation of four fixed-price favourites as soon as betting markets commence that is done automatically with one click of the mouse.

Protest Pay Up: Even if your horse is beaten in a protest after he or she crosses the line first, William Hill will pay you anyway.

William Hill also offers the typical assortment of exotics, fixed odds, starting price, pre-post, futures betting and best fluc. Additionally, they offer jockey challenge on selected meetings, along with several types of parlay betting.

William Hill - 2 Joining Bonuses to Choose

William Hill offers punters two joining bonuses to choose from:

1. 400% Deposit Bonus - Deposit $50.00, then bet with $250.00. Claim Your 400% Bonus

2. Make a $502.00 first deposit, and William Hill will match your funds dollar for dollar. Claim Your Bonus up to $502.00

Like many online bookmakers, William Hill’s licence is issued by the Northern Territory. It is actually an Australia-run entity of a company that is listed on the London Stock Exchange, William Hill Group.

These distinctions, whilst certainly of some interest, do not make much of an argument for choosing to have an online wagering account with William Hill, but they do have much in their favour when it comes to wagering of any kind. At the conclusion of the day, service, security, reliability and good odds with an extensive selection of markets are the distinguishing characteristics of a viable online gaming service. William Hill represents itself quite respectably regarding those criteria.

For New William Hill Customers

When you’re a new William Hill customer, the company rolls out the welcome mat with a huge bonus to get you started off on the right foot. New customers can get as much as $502 in bonus bets added to the value of your first bet. All you need to do is to sign up, create your William Hill account, and place a bet.

William Hill will match your first deposit to the full value of that deposit up to the amount of $502. Your $502 deposit turns into $1,002 to bet with—thanks to the largesse of William Hill. It’s not charity, though. It’s good business. Customers who receive more value turn into loyal customers.

How to Sign Up With William Hill

With such a fabulous welcome gift, most punters will be chafing at the bit to sign up. Here’s how:

Register Your Account: First of all, navigate to WilliamHill.com.au. Click on ‘Get Started’.

During the registration process, you will need to provide some personal information—your name, your date of birth, your address, phone number, and email. Choose a username and password, agree to the site’s terms and conditions, click the button at the bottom of the page, and you’re in.

Deposit Your Funds: After you have registered, the site will give you the opportunity to deposit funds into your account, so you can begin betting. To get the most out of your new customer bonus, we highly recommend that you start with at least a $502 deposit to take full advantage of the bonus, provided it’s within your budget.

William Hill’s Customer Support Platform

William Hill provides their customers with a high-quality user experience. This starts with their superb customer service team. Customers can contact the support team in the following ways:

Phone them on: 1800 07 238

Email them on: service@williamhill.com.au

Chat with them live on the website

Tweet at them on: Twitter: @WillHillAus

Mail them at PO Box 700, Parap, NT, Australia, 0804

If you don’t need personalised support, the site has a wealth of customer guides and FAQs. Just click the ‘Help’ category on their website, located on the top right-hand side of the screen.

William Hill Deposit Details

William Hill offers its customers a broad range of options to deposit funds into their accounts. They include:


• Bank EFT

• Credit Cards

• Master Pass

• PayPal

• Poli

• Skrill

Caution: If you want to take advantage of the first bet bonus, do not make your first deposit through Poli. Use another deposit method for your first and then use Poli at a later date.

How to Deposit Funds through Bank Transfer: William Hill makes it easy to deposit funds through your online banking platform. William Hill’s account details are:

Bank: National Australia Bank

Account Name: William Hill Australia Trading Pty Ltd

BSB: 085-933

Account Number: 54-276-0186

Reference: 773018-(enter your William Hill PIN number here)

How to Use William Hill’s Betting Platform

With William Hill’s user-friendly platform, you’ll find betting easy. Here’s how to do it:

Log In: If you’re not logged in, log back into your account.

Look over the Betting Categories: Across the top of the screen, you’ll see links to the most popular markets they offer. If your preferred category is there, click on it. If not, click the ‘All Sports’ button to the right of the header. You’ll find all the sports they offer there. Click on the sport you want to bet on.

Select the League and the Event: Once you’ve chosen the sport, you’ll see a list of leagues. Click on the one you want. A list of events will appear. Select the one you want and click on it.

Click on Your Choice of Markets: Once you’ve chosen the event, you’ll see a list of available markets for the event. Choose the one you want.

Select the Result You Want: A list of results will appear, together with the odds for each result. Choose the result you want to bet on. The platform will add your bet to the bet slip.

Click on the Bet Slip: When you click on the button for the bet slip, you’ll see the details about your bet to the right of the screen. To bet, just enter how much you want to bet into the ‘Stake’ category.

Click on the ‘Place Bets’ Button: If you have enough money to cover your bet, the platform will confirm your bet. If not, a warning will appear. You’ll have the opportunity to either deposit more funds or to cancel your bet. If you choose to deposit more funds, just click the ‘Place Bets’ button again once the funds are in your account.

More Details about the First Bet Bonus

When you place your first deposit, William Hill will automatically match you with its bonus bet, which will be equal to your first deposit's value, with a maximum value of $502. No promo code is necessary.

Your first deposit doesn't’t need to be $502, but you will receive the maximum bonus value if you can go that high. For instance, if you deposit only $200, your first deposit bonus will be $200.

A first settled bet is the first one you place that is actually settled, not necessarily the first one you placed. Be careful as you place your first bets so you maximise your bonus bet.

Be Aware of Eligibility: Certain bets are not eligible for the first bet bonus, such as bets on special markets, bets you cancel, or non-runners. You only have seven days from when you join to use the first bet bonus. Make sure you complete your first bet within that time to make sure you take advantage of this offer. Don’t use Poli as your first deposit since money from Poli deposits isn’t eligible for the first bet bonus.

How to Use Your Bonus Bet:

The platform will credit your bonus bet amount in your account. It will be available through your ‘Bonus Bets Wallet’. You can apply whatever amount of credit you choose when you place your bets. There is, however, a minimum amount for your bonus bet–$10. If there is less than $10 left in your bonus bets wallet, you’ll need to bet the entire amount that remains in your wallet.

Consider Turnover Requirements: You must turn over your first deposit and your bonus bet winnings at least one time with odds of at least 1.50 before you can withdraw them. For instance, if your bet bonus yielded $200, you have to place bets that total $200 at odds of at least 1.5 before you can withdraw your bet bonus winnings.

Other First Bonus Bet Restrictions: The maximum odds for your first bet bonus are 101.0. You can only realise a maximum profit of $20,000. Residents of New South Wales, South Australia, Victoria, or Western Australia are not eligible for the first bet bonus. Only residents of Australia who use AUD as their preferred currency are eligible for the bonus.

How to Withdraw Your Winnings

Just like their deposit process, William Hill’s withdrawal process is easy and straightforward. You will need to verify your identity so have your government documents handy.

Log In and Check Your Balance: If you’re not logged in, log in. Verify your identity with the required information. Next, click on the link to your balance on the top side of your screen.

Select Your Withdrawal Method: A list of withdrawal methods will appear. William Hill provides customers with a variety of methods, including bank transfer, credit cards, PayPal, and Skrill. Choose the method you want.

Enter How Much You Want to Withdraw: Choose how much you want to withdraw from our account.

Receive Your Money: The time it takes to get your money depends on the method you choose. The process can take as little as a few hours or as long as a few days. Contact the customer support team if you have any questions during the process.

William Hill

Funding an Account with William Hill

William Hill has the usual assortment of funding methods, making it easy for anyone to find a convenient way to establish an account. These include:

• Visa and Mastercard

• PayPal

• Moneybookers

• Personal cheque

• Bank wire transfer


Attention should be given to the fact that there are no transaction fees attached to any selected funding or withdrawal method.

Accounts can be set up for a minimum deposit of $30.00. The minimum wager is one dollar with one dollar increments. Certain exotic wagers permit even lower increments.

Other William Hill Australia Features

Mobile Betting:& Is there anything to compare to the simple pleasure of using otherwise unproductive time, such as waiting for transit, to scan hundreds of selections, examine odds, pick a runner and place a bet from a device in the palm of your hand? Claim Your Bonus up to $502.00

To that end, William Hill supports iPhones, iPads, and Android devices. They also make available a proprietary application called sbet.mobi, which makes it extremely easy for racing punters to place exotic wagers and immediately know all the details, such as stake, percentage of dividend and total stake. Any punters who have not yet embraced smartphone wagering can use sbet.mobi/classic on web-enabled devices.

This app makes it easier to take advantage of in-play betting, since you need to place bets during events by phone. With this app, customers can see all the latest offers and promotions so they can take advantage of all the current perks.

Excellent Website: William Hill has gone, and continues to go to, great lengths to make sure that members can enjoy the experience of online wagering and focus on making their selections and filling out their betting slip without the necessity of possessing a computer science degree.

The website interface is clean and uncluttered and once logged-in, it requires only a matter of a few clicks to place and confirm a wager. The website is secure so punters need not worry about having identities and account information jeopardised. With its eye-friendly interface and easy navigation system, the website makes for a superb user experience.

Competitive Margins: William Hill's margins are competitive with other online bookmakers. Only the most avid racing punter, one who makes thousands of punts over the course of a year, need be concerned about margins.

Competitive Odds: While William Hill doesn’t have the best odds in the business, they are competitive with other Australian bookmakers.

No Dormant Account Fees: Unlike some other online bookmakers, William Hill does not impose any dormant account fees. This will be appreciated by the casual punter who for instance, only comes out at Cup time.

Telephone Betting Available: Telephone betting is an option for those who prefer human contact.

Live Betting: Since the law doesn’t allow betting on already-in-play events online, William Hill has streamlined the phone call process to get your bets through with minimum hassle. With its mobile app, the experience is nearly seamless.

Free Bets and Promotions: William Hill offers customers quite a few price boosts, free bets, and bonus offers. If you live in NSW or WA, however, you cannot take advantage of these offers.

All Sports Multi Insurance + Bonus: This special William Hill offer applies when you place a 4+ leg Multi. If you miss by a leg, they will refund the stake up to the amount of $50. They also reward you with an up to 40 percent tiered bonus, which they will add to your winnings. A maximum payment of $5,000 applies.

Live Streaming: If you have a positive balance in your account, or if you have placed a bet within 24 hours before the event you want to live stream, you can access live streaming of various events. Right now, live streaming is only available on a desktop. William Hill’s IT team is working on adding live streaming to their mobile app as well. Live streaming features many of your favourite sports and leagues, including:

• Chinese Super League

• English Championship

• English League Cup

• Indian Super League

• Liga MX

• Ligue Un

• NBA Basketball

• Primera Division

• Segunda Division

Suggest a Bet: If you have an idea for a new betting market, submit it to William Hill on their Twitter account, @WillHillAus. If they accept your suggestion, you will receive a free $250 bet when the market goes on the board.

Responsible Gambling: William Hill offers its customers a guide, called ‘Responsible Gambling in Australia’, which they can easily access. This guide gives many tips to help customers avoid addictive behaviour. They also allow customers to set personal limits. Customers can limit the amount of money they can deposit into their account. They can also limit how much they may lose before the system cuts them off. Customers can set these limits for one to seven days. They may not increase or remove previously set limits for a period of seven days. Customers can also set a feature called ‘Self-Exclusion’. This feature will lock the customer out of her or his account for a set time. Customers may even lock themselves out permanently if they need to.

A Diverse Range of Betting Types: Not only can you bet on popular team sports, but punters can also bet on lesser-known sports, as well as non-sporting events. These include:

• Cycling

• Darts

• Elections

• Entertainment

• Financial Markets

• Martial Arts

• Motor Sports

• Surfing

• Tennis

Tips from Expert Bloggers: William Hill has a staff of expert bloggers that can give you the latest information and tips on a wide variety of events and markets. Whether it’s track conditions or information on various athletes, you can count on William Hill for accurate, detailed reporting.

Planet Lottery: This special feature allows punters to bet on outcomes of lotteries throughout the world. Customers can pick numbers just as they would in a real lottery, betting that the winners will draw those exact numbers.

High Roller Payments: Although winnings under $100,000 go right into your account, William Hill arranges to have a company representative contact customers whose winnings total more than $100.000 to organise a secure, confidential payment arrangement.

William Hill Card: An in-house debit card, this card allows you to transfer winnings from your William Hill account into your card. Once the transfer happens, you can spend the money as you would with a regular debit card. The card is compatible with all ATMs that accept EFTPOS.

Low Turnover Requirement: Turnover requirements are the amounts that bettors have to bet with the bookmaker before they are allowed to withdraw their earnings from bets. For deposits, the turnover requirement is 1x. As for bonus credits, William Hill’s turnover requirement is 1x with 1.50 or greater odds.

Small Minimum Bet Amounts and Online Wager Increments: For regular bets, the online minimum bet is only $1. You can place exotic bets online for $.25. Phone bets must be $50 or more for racing. For other sports, the phone bet minimum is $20. Wager increments online can be as small as $.25 for exotic bets. Other types of betting require a minimum increment of $1.

To Summarise

On balance, a wagering account with William Hill has many benefits and few drawbacks, such as:

• Best of All Australian Totes

• Live Bet in Play via Phone

• SP Insurance for All Group and Listed Races

• Excellent Ongoing and Event-Specific Promotions

Generous join-up bonuses

William Hill has achieved the enviable position it has attained by listening to its customers and responding with the innovations and services those customers have suggested.

It is an excellent choice for the uninitiated, the veteran and those who enjoy a fun experience without any trickery. With a website that even tech-shy users can easily navigate and easy-to-understand instructions throughout the betting process, it gives beginners and professionals alike a seamless experience. Despite its Thoroughbred-heavy betting platform, it is indeed a one-stop shop for punters of all stripes.

Join William Hill Today